Normcore Signature Shampoo

What it is: A sulfate-free shampoo that gently cleanses, nourishes, and softens hair

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:

- Dryness

- Frizz

- Color Safe

Key Benefits:

- Nourishes

- Softens

- Adds lightweight moisture

Highlighted Ingredients:

- Coconut Acid: Provides excellent lathering and conditioning.

- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned*.

*Clinically proven when shampoo and conditioner are used together.

Clinical Results:

- 94% agree hair felt nourished**

- 91% agree normcore shampoo gently cleanses hair without stripping moisture**

- hair is 7x more conditioned*

*Clinically proven, when shampoo and conditioner are used together.

**Based on a consumer at-home test of 51 participants.